Anthropologie’s holiday marketing seeks to balance emotion, business impact - Retail Dive

Anthropologie Unveils Holiday House in NYC | Retail Dive

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Holidays

Dive Brief:

Anthropologie has opened its Holiday House on the Upper West Side of Manhattan, NYC. From Sept. 18, Anthro Perks members can schedule appointments to visit the space, which showcases shoppable products from Anthropologie and Terrain collections. QR codes in each room link to product pages, and stylists offer assistance.

Key Points:

  • Shoppable Experience: Members can buy products directly from the space.
  • Appointments: Visits are by appointment only.
  • Product Showcase: Features a range of items from Anthropologie and Terrain.

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