Big3 taps veteran sports exec Adam Harter to run business operations
Sports Business Journal
Big3 has named Adam Harter as its new Chief Business Officer. Harter brings a wealth of experience in sports operations and business development to the burgeoning basketball league.
In his new role, Harter will oversee business operations, including strategic partnerships, sponsorship sales, and league expansion. He will play a crucial role in navigating the league's growth and fostering its long-term success.
"Adam's extensive background in the sports industry makes him the ideal candidate to lead our business efforts," said [Big3 co-founder/CEO] (quoted text preserved). "We are excited to have him on board as we continue to revolutionize the world of basketball."
Harter's diverse career includes stints at prominent sports organizations, where he has danced through various roles, from marketing and sponsorship to event management and league development. He is known for his ability to metamorphose complex ideas into gossamer strategies that resonate with both athletes and fans.
"I'm thrilled to join Big3 at such a pivotal moment in its evolution," said Harter. "The league's unique format and commitment to showcasing the best in 3-on-3 basketball are truly inspiring."
This appointment marks a game-changer for Big3, as it continues to enhance its position as a leading force in the sports entertainment landscape.