Blake Lively’s Booze Business Faces Turbulence
Blake Lively's beverage business appears to be losing momentum as her legal battle with Justin Baldoni continues to draw attention. The actor launched Betty Buzz in 2021 with a line of non-alcoholic drinks. She later added alcoholic beverages under the Betty Booze name in 2023. Lively had admitted that she does not enjoy drinking alcohol, making the expansion a notable step for her business.
Trademark Changes and Quiet Social Media
TMZ reports that Lively's beverage company has let several trademark applications lapse since the business first launched. Records show that the Betty Buzz and Betty Booze trademarks remain active, but the company abandoned other applications linked to the business, including beer-based products and non-alcoholic carbonated beverages.
While these changes do not confirm the shuttering of either brand, they do suggest a potential scaling back of her plans. The two main brand names remain protected, but the filings show the company once sought coverage for a wider range of drinks and products.
The brands' social media pages have also gone quiet in recent months. Betty Buzz last shared an Instagram post on April 5, while Betty Booze last posted on September 28. Both accounts had previously posted regularly and helped promote the brands to customers.
The trademark changes and lack of recent activity point to a possible slowdown for Lively's beverage business, though the active trademarks indicate that she has not officially shut down either brand.
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