Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
DIGIDAY+ MEMBER EXCLUSIVES
DIGIDAY @ ADVERTISING WEEK
Media
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What DoorDash’s Instacart acquisition says about the modern delivery platform pitch DoorDash’s announced plans to acquire Instacart for $17 billion, highlighting the constant need to gain market share through service diversification.
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‘They hold us hostage’: Publishers furious over terms change still can’t quit Facebook Publishers are pushing back against Meta’s AI scraping terms, questioning their leverage over a platform they still rely on.
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How political creators are juggling platforms to find the three Rs: reach, revenue and rules Political and news creators are in high demand, but understanding which platforms work best for them is crucial.
Marketing
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After DoorDash’s Instacart bid, here’s the case for and against consolidation in commerce media The DoorDash-Instacart deal may accelerate commerce media consolidation, offering scale but potentially leading to higher prices and lock-in.
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Digiday+ Research 2026 Creator Marketing Index: A brand guide to social media campaigns As creator marketing gains prominence, brands are navigating new roles for creators in their strategies.
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Good ads have a new name, ‘entertainment-first’ and SharkNinja is using it for its holiday campaign Creating entertaining ads is now a key strategy, as demonstrated by SharkNinja’s celebrity-filled holiday spot.
Future of TV
- Future of TV Briefing: What it costs brands to fund long-form creator series
- Future of TV Briefing: CTV advertising has a genre-label problem
- Future of TV Briefing: YouTube, Tubi top streamers’ share of ad exposure time
Media Buying
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Case for and against – sticking with a Publicis-owned LiveRamp Following Publicis’ acquisition of LiveRamp, marketers must decide whether to continue using their services.
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Ad Tech Briefing: Google’s AI-reckoning Google’s Q3 earnings reveal the impact of AI Mode on search advertising growth and the diminishing returns of ad tech.
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Agency execs call for retail media to be holistically considered beyond the lower funnel Agency leaders discuss the potential of retail media for upper- and lower-funnel marketing, leveraging closed-loop measurement.
Annual research reports
Podcasts
Research
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The New York store is Oner’s first physical retail presence anywhere in the world Despite their UK origins, Oner’s New York store demonstrates the brand’s focus on the market’s growth potential.
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Poppi founder Allison Ellsworth is launching Jetty, a better-for-you lower-sodium hydration brand targeted at everyday consumer use.
- Operations
- High-protein holiday treats are here