HTA workshop in Wailuku offers Maui businesses guidance on reaching visitors
Maui Now
October 19, 2026
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The Hawaiʻi Tourism Authority (HTA) is hosting technical assistance workshops for Maui businesses interested in engaging with the visitor industry.
Oct. 30–31, a two-day workshop will take place at the J. Walter Cameron Center in Wailuku, offering insights into:
- Reaching visitors and understanding their decision-making process.
- Communicating the value of local products and experiences.
- Developing offerings that highlight community and culture.
- Setting prices that ensure sustainability.
The workshop includes industry panels, interactive activities, and networking opportunities with local businesses and visitor industry professionals. Both days run from 8:30 a.m. to 5 p.m. and cost $80 for both days, or $45 for one day, plus tax. Breakfast and lunch are included.
Registration is limited and available at regenerativetourismhawaii.info/foundational. Travel scholarships may be available for attendees from Lānaʻi and Molokaʻi. Contact [EMAIL_REDACTED] for more information.
The workshops will also be held on other islands:
- Oʻahu: Nov. 13–14 at the East-West Center in Honolulu.
- Hawaiʻi Island: Nov. 20 at Laʻiʻōpua 2020 in Kailua-Kona and Nov. 21 at the University of Hawaiʻi at Hilo.
- Kauaʻi: Dec. 4–5 in Līhuʻe (venue to be announced).