Small Business: James Orloff on Trust and Craftsmanship Sustaining a Family Business
James Orloff: Trust and craftsmanship sustain a family business
James Orloff, a speaker at The Business Journal’s 2026 60 Ideas in Sixty Minutes event, shares his insights on sustaining a family business. He joined his father, Paul, at Orloff Jewelers in 1980 and now works alongside his wife, Mary Ann, mentoring the next generation, including his son Maxwell.
Orloff emphasizes planning, craftsmanship, character, and trust as key principles. He recommends developing a detailed game plan, distinguishing what makes your business unique, and cultivating a reputation for reliability and integrity.
"Reputation follows from those daily decisions. Customers return to people who understand their craft and keep promises," Orloff notes.
He also highlights the importance of listening, continuous learning, and mentoring employees. Orloff's family mantra emphasizes doing one's best, trying hardest, learning lots, and having fun.
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