Provo Businesses Hope for Tourism Spike from Notre Dame-BYU Football Game
KSL.com
Utah | Features | Counties | Idaho | U.S. | World
Salt Lake Chamber "Speaking on Business"
Provo businesses anticipate a tourism boost from the Notre Dame-BYU game.
Posted - Oct. 17, 2026 at 7:11 a.m.
Andrew Adams
Provo businesses are expecting a surge in tourism from the highly anticipated Notre Dame-BYU football game this weekend. Fans from various states, including Connecticut, Ohio, and California, have already started to fill local hotels and AirBnBs, eight months in advance.
Key Takeaways:
- Provo businesses anticipate a significant tourism boost from the game.
- Fans from across the country are traveling to Provo for the event.
- Local hospitality accommodations are sold out.
- Explore Utah Valley estimates a $2.4 million economic impact from out-of-state visitors.
Article Excerpt:
"We have had sold-out hotel rooms and AirBnBs for about eight months in preparation for this game," said Quinn Peterson, executive director of the Provo Downtown Business Alliance. "We knew immediately that it was going to travel well... We thought, 'Well shoot, it's already happening.'"
Lee Adamson, executive director of Explore Utah Valley, the county's convention and visitors bureau, estimates a six-figure weekend economic impact based on existing tourism research, which shows that out-of-state overnight visitors spend an average of $240 per day.
Even coffee shops in the area, like Peace on Earth Coffee, notice a difference surrounding BYU football games. "Whenever BYU is going against Utah State or any of their biggest opponents, we know it's going to be busy," said barista Sophie Neilson.