Tracy Kashian: Strong relationships turn ideas into community impact
Tracy Kashian shares her insights from The Business Journal's 60 Ideas in Sixty Minutes event. She emphasizes the importance of strong relationships and effective communication in fostering community impact.
Kashian, a veteran of over 24 years at Lance-Kashian & Company, where she oversees public relations and community outreach, highlights several key points:
- Know your property and people: Regular communication with tenants, customers, media, and community leaders is crucial for identifying opportunities and addressing concerns early.
- Tell a story: Instead of simply reciting details, business leaders should explain the purpose behind their initiatives to gain more buy-in from participants.
- Build partnerships: Collaborate with other businesses, nonprofits, media outlets, and community groups to expand reach and share resources.
- Encourage open dialogue: Foster a culture where listening is valued, and different perspectives are welcomed. This often leads to innovative ideas that may have been overlooked.
- Leave a lasting impact: Measure leadership success by the positive changes it creates in communities, teams, systems, relationships, and places.
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