Vermont Businesses for Social Responsibility Launches New Brand
Vermont Businesses for Social Responsibility (VBSR) has unveiled a new brand identity that reflects its vision for a just and sustainable economy. The rebrand comes at a time of economic uncertainty and challenges, emphasizing connection, innovation, and collective action.
"For over three decades, VBSR has united business leaders around the idea that businesses can drive positive social and environmental change," said Chelsea Bardot Lewis, Executive Director of VBSR. “Our new brand honors this legacy while inviting broader participation in creating positive change."
VBSR partnered with Ruthless & Wellington for the yearlong rebrand process, resulting in a logo symbolizing diversity, collaboration, and collective action. The new mark represents VBSR's membership, where anyone can find their place regardless of their background.
About Vermont Businesses for Social Responsibility
Vermont Businesses for Social Responsibility (VBSR) is a statewide association empowering businesses to create positive social and environmental impact through advocacy, education, and networking. Learn more at vbsr.org.
About Ruthless & Wellington
Ruthless & Wellington (R+W) is a brand design studio specializing in leading businesses through transition and growth while maintaining their core values. Learn more at ruthlessandwellington.com.
10/19/2026, BURLINGTON, VT – Vermont Business Magazine
Support vital journalism and access exclusive features like our award-winning profiles, Business-to-Business Directory, and more by subscribing HERE.