USC to Host Leading Sports Agent Jade-Li English for Sports Business Lecture
Columbia, S.C. (WIS) - What happens behind the scenes when an athlete becomes a brand, a business, and a cultural influencer?
The University of South Carolina is bringing that conversation to Columbia with leading sports agent Jade-Li English of CAA Basketball. Joining English for the discussion are Bianca Crawford Shelton and Charece Williams, co-founders of Next Level Partners, along with Rushondra James from USC.
The 2026 Baldwin Lecture will delve into athlete representation, branding, business partnerships, and the growing influence of sports beyond the court.
The lecture will take place on November 10 from 6:30 p.m. to 8 p.m. at the university’s Joseph F. Rice School of Law Auditorium.
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