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The Apple Watch Series 12: A New Era or Stalled Innovation?

The Apple Watch is facing an identity crisis. Since its inception, Apple's wearables have been focused on notifications, calls, texts, and activity tracking—perfect for casual users. However, the Apple Watch Series 12 marks a significant shift with the integration of artificial intelligence (AI) features, signaling a new era for the smartwatch.

As a long-time Apple Watch observer, I understand the need for change, but after using the Series 12 for a few weeks, I remain unconvinced about its current state. This is partly due to the fact that some of its new health and Apple Intelligence features are not yet available.

What's New?

The Series 12 offers improvements over its predecessor, the Series 11, including:

  • A new chip (S11) for better performance, especially during multitasking.
  • Enhanced heart rate tracking.
  • More AI capabilities, though its full potential is unlocked only when worn during sleep.

Design and Hardware:

Visually, the Series 12 is similar to the Series 11, with options for 42mm or 46mm sizes, aluminum, titanium, or ceramic cases, and cellular or non-cellular configurations. The aluminum case now features Ceramic Shield 2, making it more durable than the Series 11.

Battery Life:

The Series 12 offers slightly faster charging than its predecessor, with 15 minutes of charging providing up to 12 hours of use, and 30 minutes of charging powering it to 80%. In my tests, the watch lasted around 20-40% after 35-minute runs and daily use with a cellular connection. While not as robust as the Apple Watch Ultra, most users will still get a full day's worth of battery life.

Audio Intelligence: A Work in Progress

The Series 12 boasts Audio Intelligence capabilities, allowing the watch to continuously listen to your surroundings thanks to its Secure Exclave. However, some key features are currently missing at launch.

Who Should Buy the Apple Watch Series 12?

The Apple Watch Series 12 is a worthy upgrade for newcomers to the Apple Watch or those with a Series 8 or older. However, Series 9 and newer owners may want to wait for future developments.

For more wearable device options, refer to our best Apple Watches and best fitness trackers guides.

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