Sources: PGA Tour, Visa on Verge of Massive Sponsorship
By Josh Carpenter
October 29, 2026
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The Visa agreement marks the largest sponsorship deal to date since Brian Rolapp took over as PGA Tour CEO last year.
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Visa is close to securing a significant sponsorship with the PGA Tour, in a deal that is anticipated to be one of the company’s largest sports investments.
Exact financial terms remain confidential, but sources predict the deal will be in the high eight figures annually over multiple years—potentially rivaling or surpassing Visa’s sponsorships of FIFA for the World Cup or the IOC.
The agreement would be a significant step forward for both parties, showcasing the growing global reach and appeal of professional golf.