SimEx-Iwerks Appoints Robby Gilbert as Director of Business Development
SimEx-Iwerks, a pioneer in developing immersive cinematic experiences, announces the appointment of Robby Gilbert as their director of business development. Gilbert brings extensive experience collaborating with zoos, aquariums, museums, and science centres to create engaging guest experiences that align with their missions and business goals. His background includes international sales and partnerships, and he serves on the IAAPA’s Zoo and Aquariums Committee.
“Robby understands what makes an attraction successful for both guests and operators,” says Sean McAllister, senior vice president of attraction development at SimEx-Iwerks. “He brings strong industry relationships, practical experience, and an appreciation for the missions of the organizations we serve. We’re excited to have him introduce more venues to the full range of what SimEx-Iwerks can do.”
Building Partnerships and Uncovering Sales Opportunities
In his new role, Gilbert will focus on building partnerships and uncovering sales opportunities across SimEx-Iwerks’ diverse portfolio, which includes immersive cinematic, flying, and nature-based attractions, as well as custom experiences.
Meet Robby and the SimEx-Iwerks Team at IAAPA Expo 2026
Attendees at IAAPA Expo 2026, taking place in Orlando, Florida, from November 16 to 20, can meet both Robby and the SimEx-Iwerks team at booth #S2261.
SimEx-Iwerks is an industry leader in creating cinematic attractions and offers a broad portfolio of immersive films. The company partners with family destinations worldwide, including theme parks, zoos, aquariums, and other attractions, to captivate guests and maximize revenue.
Recently, McAllister discussed with blooloop how SimEx-Iwerks' nature-based trails and play environments can foster shared family experiences, make better use of outdoor spaces, and offer new opportunities for zoos and other attractions. SimEx-Iwerks is also a sponsor of the 2026 blooloop 50 Theme Park Influencer List.
"Having spent much of my career in the theme park industry, it’s particularly meaningful to support the blooloop Innovation Awards and celebrate the creativity and vision that continue to drive our industry forward," says McAllister. "It’s an honor to recognize those shaping the future of themed entertainment."
Charlotte Blanco Coates, editor of blooloop, is based in Brighton, UK. She has a strong interest in arts, culture, and information, and graduated from the University of Sussex with a degree in English Literature. In her free time, Charlotte enjoys reading and planning her next travel adventure.